

Children of Towan's Own and Unique approach....
The Early Years Archetype Approach (EYAA)
Developed by Oliver Riddett, this groundbreaking approach brings Carl Jung’s theory of archetypes into early childhood education for the first time. Rooted in psychology yet tailored for the early years, this framework unlocks a deeper understanding of each child’s unique personality, strengths, and challenges.
By observing and nurturing these natural tendencies, we can:
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Support individual growth by recognizing how each child learns, plays, and interacts.
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Encourage emotional intelligence by embracing both the light and shadow sides of their personality.
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Strengthen social connections by helping children navigate relationships based on their intrinsic traits.
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Empower educators and parents with a structured yet flexible way to understand and guide their child’s development.
For the first time in early education, archetypes are being used as a powerful tool for holistic child development—helping children flourish, both in learning and in life.

The Archetypes
The Adventurer – Explorer of the World
Curious, energetic, and always seeking new experiences, The Adventurer thrives on discovery and learning through exploration.
The Maker – Creator of Ideas
Hands-on and imaginative, The Maker finds joy in building, crafting, and problem-solving through creativity.
The Organizer – Planner and Problem-Solver
Structured and methodical, The Organizer thrives on creating order, routines, and well-thought-out systems.
The Helper – Nurturer of Others
Empathetic and kind, The Helper naturally supports and cares for those around them, bringing warmth and connection.
The Joker – Bringer of Joy
Playful and full of laughter, The Joker uses humor to connect with others and bring light to any situation.
The Buddy – Companion and Collaborator
Strong in friendship and teamwork, The Buddy values close relationships and thrives in social settings.
The Leader – Guide and Motivator
Confident and decisive, The Leader enjoys organizing and inspiring others, bringing people together toward a goal.
The Thinker – Seeker of Knowledge
Reflective and inquisitive, The Thinker enjoys deep learning, problem-solving, and making sense of the world.


The Imagineer – Dreamer of Possibilities
Creative and visionary, The Imagineer thrives on storytelling, fantasy, and bringing new ideas to life.
The Friend – Connector of People
Loyal and kind, The Friend enjoys being part of a group, making others feel included and valued.
The Watcher – Observer and Deep Thinker
Quietly attentive and thoughtful, The Watcher absorbs details and understands the world through careful observation.
The Rebel – Independent and Bold
Strong-willed and free-spirited, The Rebel challenges norms and enjoys pushing boundaries in creative ways.